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1. Sell selectivelyThis will help you define your market niche. What will you offer that is distinctly different (better, less expensive, faster, higher quality, etc.) from your competitors? Why should anyone buy from you? What market share can you seek? Continue reading »
Your marketing strategy is the comprehensive approach your company will take to achieve its goals and objectives. Continue reading »
An electronic payment system (EPS) is a system of financial exchange between buyers and sellers in the online environment that is facilitated by a digital financial instrument (such as encrypted credit card numbers, electronic checks, or digital cash) backed by a bank, an intermediary, or by legal tender. Continue reading »
E-commerce facilitates organization networks, wherein small firms depend on “partner” firms for supplies and product distribution to address customer demands more effectively. Continue reading »
E-commerce serves as an “equalizer”It enables start-up and small- and medium-sized enterprises to reach the global market. However, this does not discount the point that without a good e-business strategy, ecommerce may in some cases discriminate against SMEs because it reveals proprietary pricing information. A sound e-business plan does not totally disregard old economy values. The dot-com bust is proof of this. Continue reading »
The Internet allows people from all over the world to get connected inexpensively and reliably. As a technical infrastructure, it is a global collection of networks, connected to share information using a common set of protocols. Continue reading »
E-commerce does not refer merely to a firm putting up a Web site for the purpose of selling goods to buyers over the Internet. For e-commerce to be a competitive alternative to traditional commercial transactions and for a firm to maximize the benefits of e-commerce, a number of technical as well as enabling issues have to be considered. A typical e-commerce transaction loop involves the following major players and corresponding requisites: Continue reading »
There are at least three major forces fuelling e-commerce: economic forces, marketing and customer interaction forces, and technology, particularly multimedia convergence. Continue reading »
The novelty of shopping on the Internet has worn off, and today’s customers are sophisticated and discerning. Because the competition is always just a mouse-click away, you need to make sure your site is the very best it can be. Because if you do not do e-commerce right, your visitors will find someone who does. Try not to make any of these common mistakes: Continue reading »
Things you can’t sell online fall into two categories: items that just don’t sell very well over the Web, and items that are illegal to sell over the Web. Continue reading » |