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Dec
04
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Choosing your business name will be one of the most important decisions you will make when you are starting your company. It is the first opportunity you have to package – or brand – your company for everyone with whom your business will be dealing.
Whenever your company name is heard or viewed in written form, it will be the defining factor as to how your company is initially perceived (branded) in the mind of your target audience. If your company manages to stay in business for the next twenty years, the name you chose will still be with you unless you changed it somewhere along the way.
Many times a prospective business owner is in a hurry and picks a company name that seems to be appropriate at the time, only to find out later on that it has become a nemesis. That actually happened in my own case.